As a UI/UX designer and graphic designer, I created the Balance by Luna website template to highlight my ability to design user-friendly, visually appealing, and functional digital experiences. Built for Showit, this template demonstrates my expertise in crafting adaptable and modern web designs for service-based businesses.
What I Did:
Research & Concept Development:
I began by researching the needs of personal trainers and wellness coaches to create a template that embodies their values of health, balance, and approachability. I focused on designing a layout that is clean, intuitive, and welcoming for potential clients.
UI/UX Design:
Designed with a mobile-first approach, ensuring a seamless user experience across all devices.
Organized a logical flow for navigation, focusing on easy access to services, scheduling, and contact information.
Prioritized clarity and simplicity, aligning the user journey with business goals (e.g., increasing bookings and inquiries).
Graphic Design:
Developed a cohesive visual aesthetic using calming tones, structured layouts, and engaging typography to communicate the brand's mission. Selected and curated high-quality stock photography from Unsplash to complement the design and guide users' emotions. Designed multiple page types, including a homepage, about page, services page, blog, and contact forms, showcasing my ability to create versatile, client-centric designs.
Template Creation on Showit:
Implemented the design into Showit, leveraging the platform's flexibility for no-code customization. Created comprehensive instructions and a video walkthrough for users, demonstrating my communication and instructional design skills. Ensured the template is fully customizable, allowing users to adjust colors, fonts, and images while maintaining the integrity of the design.
Skills Highlighted:
- User Research & Personas
- Mobile-First UI/UX Design
- Wireframing & High-Fidelity Prototyping
- Responsive Web Design
- Graphic Design (Typography, Color Theory, Layouts)
- No-Code Development
Impact:
This project showcases my ability to design with both functionality and aesthetics in mind, creating tools that empower businesses to establish their online presence. The Balance by Luna template reflects my attention to detail, adaptability, and dedication to delivering user-focused designs that also meet business objectives.
